991%
Profit
increase
539%
More
Leads
487%
Traffic
increase
67%
Mobile
Session
How we helped a business get 18 times more leads & grew profit by 10 times ?
Tools We Used
Not Getting Enough Sales
DeterioRate Ranking
Unprofessional Design
No
Message
OLD SITE STATS
(May 2019)
Old site ROI
396%
| SEO Budget | 500 GBP |
| Number of Leads | 33 |
| Total Orders | 3 Orders |
| Average Order Value | 2200 GBP |
| Total Revenue | 6600 GBP / month |
| Profit @ 30% margin | 1980 GBP / month |
BUILDING CONNECTION
BEATING COMPETITORS WITH LOW PRICES
SEARCH ENGINE OPTIMISED COPY
EMOTIONAL TRIGGER
To grab user's attention
UNIQUE VALUE
PROPOSITION
Lead Magnet
Showing Additional
benefits to users
New Site Stats
(March 2021)
New site ROI
1350%
| Adword & SEO Budget | 2500 GBP |
| Number of Leads | 1080 |
| Total Orders | 57 Orders |
| Average Order Value | 2400 GBP |
| Total Revenue | 136,800 GBP / month |
| Profit @ 30% margin | 41,040 GBP / month |
Separate landing page for different businesses
Our Design Process
Soul of web design
D.R.S
Discovery
Research
Strategy
SMART GOAL
WHAT?
WHY?
WHO?
GOAL
1 year
17,000 SQM INSTALLATION
5 years
25,000 SQM INSTALLATION
WHO
70%
RESIDENTIAL
30%
Commercial
School/Colleges
Office
Event
Playground
WHY?
Ryan, the founder of AstroLondon have a deep ancestral connection with landscaping.
His grandfather was a Landscape architect and from there his passion and love for garden begun. He loves transforming gardens for his clients.
Content
Discovery
Design
Discovery
Marketing
Discovery
Redesign
Discovery
SEO
Discovery
KEYWORDS
USER
competitors
USER
QUESTION
RESIDENTIAL
- What is your age?
- What is your profession?
- How many children do you have?
- Do your have any pet?
- Do you love nature and landscaping?
- What type of house of do you own?
- Do you prefer call,email,or meeting in person?
- What are you pain points for installing artificial grass in your garden?
- Do you follow DIY for installation or want professionals to do it for you?
- Do you do maintenance on your own or want professionals to do it for you?
- How much you are willing to pay for insatalling artificial grass at your place?
Commercial
- What is your age?
- What is your job title?
- What industry or sector does your company operates in?
- What are you revenues generated on a monthly or annual basis?
- Do you prefer call,email,or meet in person?
- Do you have artificial grass garden in your premises?
- Would you like to get rid of muddy garden and get a cost effective artificial grass garden in your permision to cut cost?
- Have your had any issues will working with the artificial grass vendor in past?
- What issues you had in past while working with a artificial grass vendor?
- How often your organization do the maintenance work of artificial garden?
User Persona
RESIDENTIAL
About
Tim Petersen is a dentist, married with twin boys. He also has a dog. He always looks forward to spending time with his wife, twins and pet dog, over the weekends. However, every Saturday morning, he has to mow and water the garden. He is looking for a cost-effective replacement for his current garden.
Rory Mangus
“A happy family is heaven on earth”
Needs
- He requires an artificial garden that is low-cost and serves the needs of his family and pet dog.
- His children get filthy and bruised when playing in the current garden.
- Naturally, dogs hate wet environments, so in the wet season, the pet dog hardly goes out to play.
- Costs of gardening tools, inputs and maintenance are too high.
Social Media
Pain points
- He is unable to maintain the garden regularly and in a timely manner.
- The children prefer spending time indoors watching TV or playing video games.
- Poor drainage deters the dog from going out to play in the wet season.
- He has to forego important budgetary needs to pay for gardening costs.
About
Janet Woods is the CEO of Enchanting Events. The company specializes in hosting wedding events. Clients expect a venue with a magical and memorable aesthetic appeal. Getting such venues is occasionally a challenge give the budgetary constraints some clients have. She needs a flexible event.
Needs
- Need artificial grass that can be quickly set up changes according to the wedding theme.
- Wedding venues have fixed grounds and some clients want unique settings.
- She requires artificial grass which dries up fast, even if it rains the night before the event.
- She needs a venue that is fully under her control.
Commercial
Pain points
- She is unable to fully meet the theme of the wedding due to fixed venue designs.
- Newlyweds would rather pay more for an exclusive and unique venue.
- Poor drainage sometimes forces her to change venues if it rains the night before.
- She needs a setting that can be quickly redesigned.
Social Media
Janet Woods
Goal without a plan is just a wish”
Commercial
Keyword Research Current Situation
For keywords that AstroLondon currently rank on google, it gets them just 4 leads / month
Current Situation
Total volume
Avg Position
Total Visits
Volume to
traffic
Current
conversion 2%
Keyword ROI
With new keywords that we will get AstroLondon rank on google, will get them just 122 leads / month
Expected
Total volume
Traffic at
5% CTR
1224
122
Expected conversion 10%
Total Jump in
Leads
If client promote these profitable keywords via google AdWords, then they have to spend
2000 GBP/month
to get this much of traffic
Expected ADWORD ROI
950%
| AdWord Budget | 200 GBP |
| Number of clicks | 1400 |
| Number of Leads @ 10% traffic to lead | 140 |
| Lead to Sale @ 20% | 28 Orders |
| Average Order Value | 2500 GBP |
| Total Revenue | 70,000 GBP |
| Profit @ 30% margin | 21,000 GBP |
Swot Analysis
Strengths
- On First page of google
- 30 years of experience
- Have worked with some big brands like Center Parcs, Sel-fridges, Hilton hote, Haven, Butlins, The O2 dome, Cannes Film Festival, Cannary Wharf, BBC, Rolls Royce, Amanda Holden and Dame Anita Rod-dick to name just a few
Weakness
- Bad design overall for rest of the site
- They are costly at 65 GBP/ sq meter
Opportunities
- Can target small and mid-size businesses. Since they are costly this opens door for AstroLondon to beat them on pricing
Threats
- Small businesses can beat them anytime with prices and quality
- They do not look into providing any maintenance service as well.
Strengths
- They are providing DIY guides and looks like more into selling artificial grass but it can become a opportunity for AstroLondon as we are more into installation and not selling
Weakness
- For residentials point of view, Looks like they are working on fields and big projects and looks costly
- They are focusing more on commercdial than residential
Opportunities
-
They too can target more of small and mid-size businesses or residential projects
More into commercials hence it opens doors for a residentials users to contact Astrolondon instead of Grassify
Threats
- They have portrayed themselves so big that a small or medium business owner who is looking for affordable installation will feel hesitant to contact them
Strengths
- Providing free fitting on some samples
- 30 years of experience
-
On many location across the globe
They have worked with big brands like BBC, yahoo, Nike, John Lewis, Adidas etc.
Weakness
- Not talking about maintenance anywhere They look costly
Opportunities
- They seems to targeting more of brands so a person who is looking for affordable solution might not contact them
Threats
- They are on top #3 of google rankings Can beat you in price.
- Affordable, top quality installation in London
- Well managed, quick resolution, committed to deliver excellence
- Can beat on price
- Many years Landscaping ancestral background
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Content
Strategy
CONTENT
DESIGN
GROWTH
Growth Stratergy
U V P
LOWEST PRICE GUARANTEE
MESSAGING STATEMENT
London’s most affordable artificial grass installer Lowest Price Guaranteed
ONE FREE MAINTENANCE
ELIVATOR PITCH
AstroLondon helps you cut cost with professional artificial grass installation and maintenance service at lowest price guaranteed. Solar saves you money on electricity bill. Artificial grass save on water bills & maintenance overhead. We have decades of experience in artificial grass design, installation and maintenance.
Growth
Plan
SEO
Strategy
Marketing Strategy
Growth Stratergy
U V P
LOWEST PRICE GUARANTEE
ONE FREE MAINTENANCE
MESSAGING STATEMENT
London’s most affordable artificial grass installer Lowest Price Guaranteed
ELIVATOR PITCH
AstroLondon helps you cut cost with professional artificial grass installation and maintenance service at lowest price guaranteed. Solar saves you money on electricity bill. Artificial grass save on water bills & maintenance overhead. We have decades of experience in artificial grass design, installation and maintenance.
Growth
Plan
SEO
Strategy
Marketing Strategy
Visual Design
Colors & Typography
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Visual Design
Colors & Typography
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Colors & Typography
